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Prime Assets: A Long-Term Strategy

Josh Tay · Singapore Property
Key takeaways
  • Prime, scarce assets tend to preserve value across cycles.
  • A long-term strategy favours quality location over short-term timing.
  • Low leverage and patience reduce forced-sale risk.

As Asia's financial and business hub, Singapore has always drawn commercial real estate investment. After a slow first half of 2024 (high rates, cooling measures), the market is showing signs of recovery.

Office Market Signals

Prime office rents rose 1.3% in the first half of 2024. Grade A CBD vacancies increased to 5.4% in Q2 2024 (from 3.6% in Q1), while Raffles Place/Marina Bay occupancy stayed high at 95.0%. Singapore led the Asia-Pacific for commercial investment with a 462% jump in Q4 2023 volume (USD 4.1 billion), the best quarter in five years.

Shophouses & Strata Offices

Deep-pocketed investors are seeking shophouses for their historical charm, prime locations and value-add potential — limited supply supports strong returns. In H1 2024, 36 shophouses sold for ~S$341.7 million (down 53.3% year-on-year), as most sellers, under no pressure, held out for peak prices. Freehold shophouse average unit prices reached ~S$5,566 psf, up 27.1% quarter-on-quarter. Notable CCR deals ranged from ~$3,552 psf (Blair Road) to ~$14,504 psf (Pagoda Street).

Strata Offices: The Lower-Budget Option

Strata offices start from as low as ~$600,000 (Havelock2, ~$1,572 psf), making them accessible for SMEs and first-time investors. Budgets: low-end ~$600k; mid-range $1.5–3M (International Plaza, The Central); high-end $5M+ (SBF Center, Suntec City). In H1 2024 there were 154 strata office transactions (from 156 in H2 2023), with the average psf down 20.1% to S$2,190. CCR strata offices average $2,700–$3,700 psf, and the segment is projected to reach ~S$1 billion in total sales for 2024.

Suntec City

A prime strata-titled commercial development in the Downtown Core (99-year from 1989), with five office towers, a large mall and a convention centre. Over the past year, transactions averaged ~S$3,391 psf (highest S$3,817 psf), reflecting consistent demand.

The Takeaway

Whether a shophouse with historical charm or a modern strata office in a business hub, the potential for capital appreciation and rental income is significant. As the cycle moves toward growth acceleration into 2025, the time to position is now.

Frequently asked questions

What is a prime-asset long-term strategy?

Holding scarce, well-located property with conservative leverage so value is protected across cycles.

Are prime assets always the best buy?

They offer resilience, but entry price still matters — overpaying for prime can erode returns.

How long should I hold?

Long enough to ride out cycles; prime assets reward patience rather than short-term flipping.

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