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Why Do Some Resales Lose Millions While Others Make a Fortune?

Josh Tay · Singapore Property
Key takeaways
  • Outcomes hinge on entry price, holding period, location and tenure.
  • Buying at peaks or holding briefly drives losses.
  • Well-located, well-priced, long-held assets tend to profit.

In Singapore's property market, every sale has its own story. A 2,088 sqft unit at Rivershire sold for $4.32 million in May 2025 — a $2.94 million profit. A four-bedroom at Marina One Residences sold for $6.4 million — a $703,250 loss. So what makes the difference?

Case Study 1: Big Profit at Rivershire (District 9)

Bought May 1999 for $1.38M ($661 psf); sold May 2025 for $4.32M ($2,069 psf) — a $2.94M profit (213%) over 26 years, 4.5% per annum. Why it succeeded: a long holding period riding out cycles, a freehold unit in prime CCR, a large 2,088 sqft size, limited supply (only 74 units), and an improving location near Great World MRT and River Valley Primary.

Case Study 2: Loss at Marina One Residences (District 1)

Bought May 2017 for $7.1M ($3,157 psf); sold May 2025 for $6.4M ($2,845 psf) — a $703K loss over 8 years, −1.3% per annum. What went wrong: purchased near the peak, the new-launch premium dropped, rental income didn't match the high price, it was bought after cooling measures, and ABSD plus higher rates reduced luxury demand.

What Makes a Successful vs Unsuccessful Resale

Factor Winning Resale Losing Resale
Entry timing Bought at lows/stable; held long Bought at peak/hype; short hold
Freehold vs leasehold Freehold in prime CCR/RCR 99-yr leasehold, aging, outside transformation zones
Location changes Growing area, new MRT/schools Oversupplied, limited transport/lifestyle
Project demand Small, exclusive, unique layouts Large, high-density, common layouts
Buyer profile Popular with locals/families Reliant on foreign/investor demand

Smart Buying Checklist

Before you buy, ask: Is the price near a historic high? Am I buying on facts or emotion? Will this unit still attract buyers in 5–10 years? Is the area undergoing major improvements? Can it keep value if the market drops? Does the layout, size or view make it unique? Have I factored in all costs (ABSD, interest, renovation)?

Strategy, Not Just Buying

Every resale story depends on timing, location, price and patience. Successful buyers quietly invest in quality homes in the right areas and hold through the cycles. Losses happen when buyers rush into popular launches, pay too much at peaks, or ignore market cycles. Focus on properties that keep their value over time.

Frequently asked questions

Why do some resales lose money while others profit?

The difference is usually entry price, holding period, location and tenure — losers often bought at peaks or sold too soon.

How do I avoid a loss?

Buy at a defensible price, choose durable locations and tenure, and hold beyond the SSD window.

Does location matter more than timing?

Both matter, but a strong location bought at a fair price is more forgiving than timing alone.

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